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The hard calls,
made to look easy

The hard calls,
made to look easy

I spent years as a lawyer making complex things simple. Turns out that's also the job in product design.

The hard calls,
made to look easy

I spent years as a lawyer making complex things simple. Turns out that's also the job in product design.

Opt‑in flow redesign

Opt‑in flow redesign

Opt‑in flow redesign

After 3 rounds of A/B testing, we improved a low‑performing upsell leading to a +60% conversion lift.

Role

Product Designer

Project

Conversion optimization

Year

2025

Chemical risk assessment tool

Chemical risk assessment tool

Chemical risk assessment tool

A tool to help small and medium businesses in France evaluate chemical risks, compliant with strict regulatory and scientific frameworks.

Role

Product Designer

Project

End-to-end product design

Year

2025

Fnac-Darty

Fnac-Darty

Fnac-Darty

We refined FNAC's online shopping experience by developing a mobile-first prototype for an intuitive click-and-collect service.

Role

UX/UI Designer

Project

Store pickup optimization

Year

2024

Let's work

together.

fanny.pezet@gmail.com

Linkedin

Medium

Let's work

together.

fanny.pezet@gmail.com

Linkedin

Medium

Let's work

together.

fanny.pezet@gmail.com

Linkedin

Medium