The Grand Book
In the pursuit of addressing unmet needs within the wellness app market, our challenge at the ironhack UX/UI bootcamp was to develop an app that could offer a comprehensive solution for wellness and health. In a world where menstrual education remains shrouded in uncertainty and stigma, The Grand Book aims to redefine what it means to be informed, educate and empowered.
The Grand Book
In the pursuit of addressing unmet needs within the wellness app market, our challenge at the ironhack UX/UI bootcamp was to develop an app that could offer a comprehensive solution for wellness and health. In a world where menstrual education remains shrouded in uncertainty and stigma, The Grand Book aims to redefine what it means to be informed, educate and empowered.
The Grand Book
In the pursuit of addressing unmet needs within the wellness app market, our challenge at the ironhack UX/UI bootcamp was to develop an app that could offer a comprehensive solution for wellness and health. In a world where menstrual education remains shrouded in uncertainty and stigma, The Grand Book aims to redefine what it means to be informed, educate and empowered.
Project
App design
Team
Mauricio Bigliante, Joana Silva
Role
UX/UI Designer
Year
2024
Timeframe
10 days
1
Problem
1
Problem
1
Problem
The lack of trust, accessibility and personalization in menstrual information
Despite the availability of menstrual health apps, individuals seeking information on menstrual health face challenges in finding platforms that effectively combine reliable, scientifically-backed data with personal experiences in a manner that is both engaging and personalized to their unique needs and lifestyles.
The lack of trust, accessibility and personalization in menstrual information
Despite the availability of menstrual health apps, individuals seeking information on menstrual health face challenges in finding platforms that effectively combine reliable, scientifically-backed data with personal experiences in a manner that is both engaging and personalized to their unique needs and lifestyles.
The lack of trust, accessibility and personalization in menstrual information
Despite the availability of menstrual health apps, individuals seeking information on menstrual health face challenges in finding platforms that effectively combine reliable, scientifically-backed data with personal experiences in a manner that is both engaging and personalized to their unique needs and lifestyles.
2
Solution
Beyond tracking : The Grand Book unveils the power of menstrual health knowledge
Through extensive research, we identified a significant gap in menstrual health education: the need for accessible, trustworthy and personalized information. "The Grand Book" app was conceived to bridge this gap, providing reliable information and fostering a community around menstrual health. Offering a rich blend of scientifically-backed information, personalized learning experiences, and a supportive community, this app transcends traditional wellness applications. Free, accessible, and privacy-conscious, it invites users into a world where menstrual health is no longer a taboo but a vital aspect of overall wellness.
2
Solution
Beyond tracking : The Grand Book unveils the power of menstrual health knowledge
Through extensive research, we identified a significant gap in menstrual health education: the need for accessible, trustworthy and personalized information. "The Grand Book" app was conceived to bridge this gap, providing reliable information and fostering a community around menstrual health. Offering a rich blend of scientifically-backed information, personalized learning experiences, and a supportive community, this app transcends traditional wellness applications. Free, accessible, and privacy-conscious, it invites users into a world where menstrual health is no longer a taboo but a vital aspect of overall wellness.
2
Solution
Beyond tracking : The Grand Book unveils the power of menstrual health knowledge
Through extensive research, we identified a significant gap in menstrual health education: the need for accessible, trustworthy and personalized information. "The Grand Book" app was conceived to bridge this gap, providing reliable information and fostering a community around menstrual health. Offering a rich blend of scientifically-backed information, personalized learning experiences, and a supportive community, this app transcends traditional wellness applications. Free, accessible, and privacy-conscious, it invites users into a world where menstrual health is no longer a taboo but a vital aspect of overall wellness.
3
Desk research insights
The lack of menstrual cycle education and a pervasive mistrust in online information
3
Desk research insights
The lack of menstrual cycle education and a pervasive mistrust in online information
3
Desk research insights
The lack of menstrual cycle education and a pervasive mistrust in online information
7
Interviews
49
Survey
Needs
Accessible and comprehensive information
Information endorsed by healthcare professionals or backed by scientific research
Supportive Community where users can share experiences, tips, and receive emotional support
Better App features to improve user engagement and provide tailored advice.
Features that make it easier for users to regularly interact with the app
Pain Points
Difficulty in finding reliable information leading to mistrust
Lack of knowledge about the menstrual cycle, its phases, and overall impact on well-being
Negative interactions with healthcare providers, making users hesitant to seek professional advice
Failure of menstruation apps to maintain user engagement
Lack of valuable functionalities without requiring payment
User paradox
Despite skepticism towards online information and social media, individuals actively sought answers through these same channels...
4
Competitive analysis
A market dominated by tracking apps and premium content
We looked at the classic period tracking apps: Flow, Glow, and Clue.
They shared many features, such as onboarding screens, daily symptom logging, and integration with other health apps.
Regarding aspects relevant to our app:
Only the Flow app offered personalized articles, but access required a premium account.
All provided some educational content, though it was exclusively accessible via premium accounts.
The Glow app did provide some educational content for free, but it was difficult to locate, and the information did not seem reliable.
Additionally, the Glow app featured a community section, resembling social media. The Flow app also included a forum section.
4
Competitive analysis
A market dominated by tracking apps and premium content
We looked at the classic period tracking apps: Flow, Glow, and Clue.
They shared many features, such as onboarding screens, daily symptom logging, and integration with other health apps.
Regarding aspects relevant to our app:
Only the Flow app offered personalized articles, but access required a premium account.
All provided some educational content, though it was exclusively accessible via premium accounts.
The Glow app did provide some educational content for free, but it was difficult to locate, and the information did not seem reliable.
Additionally, the Glow app featured a community section, resembling social media. The Flow app also included a forum section.
4
Competitive analysis
A market dominated by tracking apps and premium content
We looked at the classic period tracking apps: Flow, Glow, and Clue.
They shared many features, such as onboarding screens, daily symptom logging, and integration with other health apps.
Regarding aspects relevant to our app:
Only the Flow app offered personalized articles, but access required a premium account.
All provided some educational content, though it was exclusively accessible via premium accounts.
The Glow app did provide some educational content for free, but it was difficult to locate, and the information did not seem reliable.
Additionally, the Glow app featured a community section, resembling social media. The Flow app also included a forum section.
7
Interviews
49
Survey
Pain Points
Difficulty in finding reliable information leading to mistrust
Lack of knowledge about the menstrual cycle, its phases, and overall impact on well-being
Negative interactions with healthcare providers, making users hesitant to seek professional advice
Failure of menstruation apps to maintain user engagement
Lack of valuable functionalities without requiring payment
Needs
Accessible and comprehensive information
Information endorsed by healthcare professionals or backed by scientific research
Supportive Community where users can share experiences, tips, and receive emotional support
Better App features to improve user engagement and provide tailored advice.
Features that make it easier for users to regularly interact with the app
User paradox
Despite skepticism towards online information and social media, individuals actively sought answers through these same channels...
5
Interviews and survey insights
The quest for personalized, trustworthy menstrual health information with community support
5
Interviews and survey insights
The quest for personalized, trustworthy menstrual health information with community support
5
Interviews and survey insights
The quest for personalized, trustworthy menstrual health information with community support
7
Interviews
49
Survey respondents
Needs
Accessible and comprehensive information
Information endorsed by healthcare professionals or backed by scientific research
Supportive Community where users can share experiences, tips, and receive emotional support
Better App features to improve user engagement and provide tailored advice.
Features that make it easier for users to regularly interact with the app
Pain Points
Difficulty in finding reliable information leading to mistrust
Lack of knowledge about the menstrual cycle, its phases, and overall impact on well-being
Negative interactions with healthcare providers, making users hesitant to seek professional advice
Failure of menstruation apps to maintain user engagement
Lack of valuable functionalities without requiring payment
User paradox
Despite skepticism towards online information and social media, individuals actively sought answers through these same channels...
6
Challenges
Striving for a gender-neutral and calming app design
The app intentionnaly avoids reinforcing gender stereotypes in its design. We designed it to be inclusive, it’s meant for a diverse audience regardless of gender.
Our design is simple, reliable, and uses calm, neutral colors.
Content is king in our design philosophy, aiming for simplicity to keep users focused on the information.
We chose our illustrations carefully to make sure they send the right messages. We used simple shapes and colors to keep the design focused and inclusive.
6
Challenges
Striving for a gender-neutral and calming app design
The app intentionnaly avoids reinforcing gender stereotypes in its design. We designed it to be inclusive, it’s meant for a diverse audience regardless of gender.
Our design is simple, reliable, and uses calm, neutral colors.
Content is king in our design philosophy, aiming for simplicity to keep users focused on the information.
We chose our illustrations carefully to make sure they send the right messages. We used simple shapes and colors to keep the design focused and inclusive.
6
Challenges
Striving for a gender-neutral and calming app design
The app intentionnaly avoids reinforcing gender stereotypes in its design. We designed it to be inclusive, it’s meant for a diverse audience regardless of gender.
Our design is simple, reliable, and uses calm, neutral colors.
Content is king in our design philosophy, aiming for simplicity to keep users focused on the information.
We chose our illustrations carefully to make sure they send the right messages. We used simple shapes and colors to keep the design focused and inclusive.
7
Style Guide
7
Style Guide
7
Style Guide
H1
Helvetica Neue
Medium - 39
H2
Helvetica Neue
Bold - 30
Body bold
Heebo
Bold 16px
Body
Heebo
Regular 16px
Aa
Aa
Aa
Aa
H1
Helvetica Neue
Medium - 39
H2
Helvetica Neue
Bold - 30
Body bold
Heebo
Bold 16px
Body
Heebo
Regular 16px
H1
Helvetica Neue
Medium - 39
H2
Helvetica Neue
Bold - 30
Body bold
Heebo
Bold 16px
Body
Heebo
Regular 16px
Headings
Text
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Aa
8
Final result
Striving for a gender-neutral and calming app design
8
Final result
Striving for a gender-neutral and calming app design
8
Final result
Striving for a gender-neutral and calming app design
AI-Powered Personalization
Users sought clearer explanations of the onboarding tools. While the concept of AI personalization was appealing, its operation was unclear. We clarified this by introducing a detailed two-step onboarding process, significantly improving user engagement.
AI-Powered Personalization
Users sought clearer explanations of the onboarding tools. While the concept of AI personalization was appealing, its operation was unclear. We clarified this by introducing a detailed two-step onboarding process, significantly improving user engagement.
AI-Powered Personalization
Users sought clearer explanations of the onboarding tools. While the concept of AI personalization was appealing, its operation was unclear. We clarified this by introducing a detailed two-step onboarding process, significantly improving user engagement.
9
Prototype
9
Prototype
9
Prototype
9
Key learnings
Some projects are about soft skills
I've learned a lot from this project. Working in a remote environment with team members from diverse backgrounds presented its challenges. Nonetheless, it significantly contributed to my personal growth, particularly in developing soft skills. It taught me the importance of recognizing when to step up and take on a leadership role. Starting strong with a kickoff meeting would have really helped to mark the project's objectives, scope, what success looks like but also understanding each other skills and strengths in order to be more productive.
Next step for this project would be :
High-fidelity testing enhancement
UX writing improvement
A heartfelt thank you to Ginger and Mau, my teammates, for their presence, assistance and support throughout this project and beyond !
9
Key learnings
Some projects are about soft skills
I've learned a lot from this project. Working in a remote environment with team members from diverse backgrounds presented its challenges. Nonetheless, it significantly contributed to my personal growth, particularly in developing soft skills. It taught me the importance of recognizing when to step up and take on a leadership role. Starting strong with a kickoff meeting would have really helped to mark the project's objectives, scope, what success looks like but also understanding each other skills and strengths in order to be more productive.
Next step for this project would be :
High-fidelity testing enhancement
UX writing improvement
A heartfelt thank you to Ginger and Mau, my teammates, for their presence, assistance and support throughout this project and beyond !
9
Key learnings
Some projects are about soft skills
I've learned a lot from this project. Working in a remote environment with team members from diverse backgrounds presented its challenges. Nonetheless, it significantly contributed to my personal growth, particularly in developing soft skills. It taught me the importance of recognizing when to step up and take on a leadership role. Starting strong with a kickoff meeting would have really helped to mark the project's objectives, scope, what success looks like but also understanding each other skills and strengths in order to be more productive.
Next step for this project would be :
High-fidelity testing enhancement
UX writing improvement
A heartfelt thank you to Ginger and Mau, my teammates, for their presence, assistance and support throughout this project and beyond !