Flylike Store
This case study highlights the importance of user-centered design in improving a website's effectiveness and achieving business goals. By simplifying the site's structure, optimizing it for mobile devices, and introducing clear calls to action, we were able to create a modern and seamless user experience.
Flylike Store
This case study highlights the importance of user-centered design in improving a website's effectiveness and achieving business goals. By simplifying the site's structure, optimizing it for mobile devices, and introducing clear calls to action, we were able to create a modern and seamless user experience.
Flylike Store
This case study highlights the importance of user-centered design in improving a website's effectiveness and achieving business goals. By simplifying the site's structure, optimizing it for mobile devices, and introducing clear calls to action, we were able to create a modern and seamless user experience.
Project
Website Redesign
Team
Melanie, Camila, Fanny
Role
UXUI Designer
Year
2024
Timeframe
1 week
Problem
The website's cluttered and inconsistent design and lack of clear information architecture made it challenging for travel fashionistas to find the seamless online shopping experience they needed.
This ethical fashion brand wanted to create a website that showcased their unique products while also providing a user-friendly shopping experience.
Problem
The website's cluttered and inconsistent design and lack of clear information architecture made it challenging for travel fashionistas to find the seamless online shopping experience they needed.
This ethical fashion brand wanted to create a website that showcased their unique products while also providing a user-friendly shopping experience.
Problem
The website's cluttered and inconsistent design and lack of clear information architecture made it challenging for travel fashionistas to find the seamless online shopping experience they needed.
This ethical fashion brand wanted to create a website that showcased their unique products while also providing a user-friendly shopping experience.
Solution
Our UX team conducted extensive research to understand Flylike Store's target audience and their needs. We also conducted heuristic and competitive analysis. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the store's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Solution
Our UX team conducted extensive research to understand Flylike Store's target audience and their needs. We also conducted heuristic and competitive analysis. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the store's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Solution
Our UX team conducted extensive research to understand Flylike Store's target audience and their needs. We also conducted heuristic and competitive analysis. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the store's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.